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Can You Increase Your Sales with Lighting?
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Believe it or not, LED lighting has recently been proven to increase the sales of a German supermarket by 6%, as part of an overall traffic increase of 15%. These numbers are hardly insignificant, so we’re getting down to the nitty gritties to determine whether or not these findings are a little pie in the sky, or actually relevant results which can boost a number of businesses with store fronts and physical locations.




These findings come from the acclaimed German Research Centre For Artificial Intelligence DFKI and EIT Digital, who both conducted a series of experiments at a German supermarket, with the intent of studying how differing lighting combinations modify human behaviour. Three settings were tested throughout the store, a promotional display area, the uniform overhead lighting of the store, and regular lighting such as LED rope lights and LED strip lights, with pastel coloured uplighting added to the mix as well.




This sales and promotional area managed to increase sales by 6% through the utilisation of pastel coloured up lighting, similar to the sort that LED Strip Lighting can achieve. Stopping power was increased and customer visits was increased to 15% by utilisation of this lighting, and when the conventional lighting of the store was replaced by LED Lighting, 7% more customer visits were observed to occur.




Furthermore, this study made some interesting findings with regard to LED Lighting in the store – with LED lighting applied in favour of the store’s traditional lighting, the appearance of the products that the store was selling was strengthened, by the increase in contrast. Making a product jump out to potential customers is undoubtedly important, of course, but the fact that LED Lighting can make every single product stand out without the need for expert attention in the form of display could stand to be quite a game changer in the British retail industry.




The creation of triggers to direct customers to certain elements of a store is interesting news indeed, and the fact that it comes from something as simple as LED Lighting will no doubt be a great measure of relief, especially to those that run smaller businesses and do not have the luxury of storefront design.


    




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LED Illuminations are a major global distributor of high quality LED products, including LED Rope Lights and LED Strips. Customer-focused and knowledgable in all aspects of LED Lighting, LED Illuminations can confidently give you the best advice on the LED Lighting product which is right for your project.